Agroop was invited to participate in a prominent initiative promoted by MIT Technology Review in partnership with the KPMG, which aims to give visibility to critical topics linked to innovation and digital transformation in various sectors. This action includes a series of thematic videos that are being released through the official channels of MIT Technology Review, KPMG and also on CNN Portugal.
Represented by its CEO, Bruno Fonseca, Agroop was one of the companies chosen to talk about an increasingly relevant topic for the agricultural sector: automation in agriculture.
In the video, Bruno Fonseca shares Agroop's vision on the impact of technology in the field, highlighting how automation — through data collection and analysis — is transforming the way farmers manage their resources, make decisions and increase the efficiency of their farms.
“With smart sensors, it is possible to monitor soil moisture in real time and predict the need for watering, reducing water waste.”
Agroop has been at the forefront of the digital transformation of the agricultural sector in Portugal, with solutions that allow monitoring soil moisture, predicting water needs and optimizing irrigation processes — areas where automation has a direct impact on the sustainability of agricultural activity.
This recognition reinforces Agroop's role as a reference in technological innovation applied to agriculture and as an active voice in promoting a more modern, efficient and resilient sector.
🔗 Watch the full video here:👉 Automation in Agriculture in Portugal – CNN Portugal
